Personality Matters - The Myers-Briggs Company's blog

Push me, pull me - the persuasive power of the MBTI process

communication
Posted 13 May 2015 by
Penny Moyle - CEO at OPP and Lorraine Mills - Head of Consultancy at OPP

Whether or not you are a sales professional, and even if you don’t see selling as part of your job, there are times when everyone needs to influence or persuade. OPP recently worked with a regional sales team in a financial services organisation to help them become more successful. The same techniques we applied there can easily be adapted to create more persuasive communication for anyone – not just sales people.

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