Personality Matters - The Myers-Briggs Company's blog

Horsemeat, vegetarianism and personality

Sign saying WHOA
Posted 21 February 2013 by
John Hackston, Head of R&D at OPP

It seems as if every time we look at a news bulletin at the moment, there is another twist on the horsemeat scandal. First horse was in supermarket ready meals, then in school dinners, and now pork, chicken and other substances seem to be getting in on the act. It is hardly surprising that we hear that people are turning to vegetarianism. Here at OPP, this made us reflect on what we know about ‘career vegetarians’ – the personality and characteristics of people who identified themselves as vegetarians before horsemeat hit the headlines.

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