FrieslandCampina, the dairy company behind globally successful brands such as Optimel and Yazoo, has been working with OPP’s consultants to identify and promote talent from within the organisation, and to champion diversity.
MBTI Step I was the chosen tool, and the results have been impressive – the company hit their target for leadership development. Willem van der Lee, Director, Global Talent and Leadership Development, said:
“A lot of tools are similar, but in my view MBTI is the mother of many instruments. Others have evolved out of MBTI – they are clearly MBTI based – and they are often quite attractive and well-made, but don’t necessarily do or achieve something different.”