MBTI^® type tips meet fingertips with new Myers-Briggs^® App

Turn self-awareness into action with the MBTI^® framework in your pocket

London, 1 June, 2020 – MBTI^® practitioners can now give participants instant access to accurate MBTI type information anytime, anywhere with a new Myers-Briggs® App. The Myers-Briggs Company, a certified B Corporation, announced today that the app will be available for practitioners to download through the Apple store and Google Play. Organisations and MBTI certified practitioners can use the app to help people:

Put type insights into practice to improve performance and communication
Build type knowledge using summaries of all 16 MBTI types
Appreciate strengths, work style, stress triggers and blind spots for each MBTI type
Directly compare one type with another – and improve interactions on the spot

"According to Deloitte*, nearly 95 percent of people with smartphones are using their phones daily and picking up their phones 52 times a day on average,” says Jeff Hayes, president and CEO of The Myers-Briggs Company. “Personality insights need to be accessible to be put into action, so we put the most valuable MBTI data right where people can see it – on their smartphones."

With the Myers-Briggs App, accessibility promotes greater use of MBTI type, making it easier for organisations to reinforce the benefits of MBTI-based professional development training.

Compare MBTI preferences for better communication

Select any two MBTI personality types from the type table in the app – or from your contacts list – and compare them. You’ll understand the strengths, blind spots, likes and work preferences of the two types. Use the app’s on-the-spot guidance ahead of any person-to-person interaction to build positive relationships.

“Imagine going into a meeting with your boss through a virtual platform without the benefit of eye contact. Opening the app is a great way to remind yourself how the other person communicates, makes decisions, and what they might value most from your conversation,” says Lorraine Mills, Senior Director of Global Professional Services at The Myers-Briggs Company. “I guarantee that interaction will go more smoothly with MBTI personality insight.”

Learn more about the Myers-Briggs® App at https://eu.themyersbriggs.com/en-ie/myersbriggsapp

*Deloitte 2019 Global Mobile Consumer Survey

About The Myers-Briggs Company
In our fast-changing world, your edge lies in harnessing 100 percent of your talent – whether you’re at work, home, school, college, or anywhere in between. Your success and sense of fulfilment aren’t just about what you know and what you can do, they hinge on your relationships and interactions with others. The Myers-Briggs Company empowers individuals to be the best versions of themselves by enriching self-awareness and their understanding of others. We help organisations around the world improve teamwork and collaboration, develop inspirational leaders, foster diversity and solve their most complex people challenges. As a certified B Corp (and a registered California Benefit Corporation), The Myers-Briggs Company is a force for good. Our powerfully practical solutions are grounded in a deep understanding of the significant social and technological trends that affect people and organisations. With over 60 years in assessment development and publishing, and over 30 years of consultancy and training expertise, a global network of offices, partners and certified independent consultants in 115 countries, products in 29 languages, and experience working with 88 of the Fortune 100 companies, we’re ready to help you succeed.

Media Contacts:

Hiwot Wolde-Senbet, Flagship Consulting
Natasha Cobby, Flagship Consulting
Joe Morphet, Flagship Consulting
myers-briggs@flagshipconsulting.co.uk
+44 207 680 7104

Petra Merne
The Myers-Briggs Company
PMerne@themyersbriggs.com
+44 1865 404584

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