Cookies Statement

This is the Cookies Statement of The Myers-Briggs Company Limited together with its European branch offices (including The Myers-Briggs Company - France, The Myers-Briggs Company - Netherlands and The Myers-Briggs Company - Germany). It sets out what cookies are, how we use them, the particular cookies we use and how you can manage your cookie preferences. When we refer to “we”, “us” and “our” we mean The Myers-Briggs Company Limited and our European branch and other European offices. Translated versions of this Cookies Statement are available in the following languages: French, Dutch, Flemish, Walloon, German, Danish and Russian.

This Cookies Statement is supplemental to and forms part of our Privacy Policy.

Introduction

We may use personal data collected by cookies to perform analytics, such as trends, sales intelligence, marketing effectiveness (such as click and open rates), uptake and progress, to provide functionality in your use of our websites and to provide relevant content to you. You can Manage your Cookie Preferences.

What cookies are

“Cookies” are pieces of information in the form of small text files stored by a user's web browser on your hard drive, when you visit websites. Cookies help to identify the user when they visit a particular web page; this enables the website to work more efficiently and your visit to be personalised, for example, to simplify the login process for registered users. They also provide information to the owner of the site. Cookies collect information about internet users such as their names, addresses, email details, passwords and user preferences.

Whilst cookies and the information they transmit may not identify a living individual when taken on their own, it may be possible to do so in combination with other information held by the owner of the site or a third party. The Myers-Briggs Company’s websites, along with most other major websites, use cookies, but it is possible to restrict cookies or block the cookies which are set by us by turning off the cookie function via our Manage your Cookie Preferences page. However, if you do this, it will restrict the services you can use and/or our websites may not work for you as well as we intend or at all. You can view more information about cookies at www.aboutcookies.org where you will also find information on how to delete cookies from your computer.

How we use cookies

We use cookies in order to:

• enhance your visit to themyersbriggs.com and oppassessment.com, facilitate user administration including detection of mobile devices and to provide you with content tailored to your interests based on your usage of the respective site
• give us information about the number of visitors to different parts of themyersbriggs.com and how visitors use the site
• ease your browsing experience by optimising and improving the use of webforms, analysing user behaviour to improve usability of the site and track your preferences
• enable you to order our goods and services through our online shop, including use of a shopping basket on themyersbriggs.com
• administer a customer online account, including remembering log-in details and language selection for OPPassessment and other applications
• understand how our online advertising and marketing campaigns and promotions are working in order to improve our site design and offers and promotions, and to assess the effectiveness of our marketing campaigns.

The cookies we use may be session cookies or persistent cookies:

• Session cookies are temporary cookies which exist only in the period you access the site and expire once you close the browser. They allow website operators to link the actions of users during a single browser session and therefore avoid you having to re-enter information
• Persistent cookies are cookies which remain on the hard drive of your computer after you have visited the website. These help us to identify you as a unique visitor and enable us to recognise you on future visits. We may share information with third parties but only in relation to providing web or other services to you connected to the service we provide, including GoogleAnalytics, WhosOn (our live chat provider), BrightTALK (our webcast provider), AddThis (enabling sharing for social media purposes), Twitter and YouTube.

Which cookies we Use

Strictly necessary cookies – these are strictly necessary for your use of our websites and cannot be turned off without us then not being able to provide you with goods and services.

 

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Cookie name	Duration	Cookie purpose
fwCookie	Session	Remembers if the cookie message has been closed
OPPCookiePreferences	Unlimited	Stores the preferences of the cookies to be stored
Sitewidemessage	Session	Remembers if the site-wide message has closed
pricegroup	Unlimited	Required for shop purchase functionality
basketid	Unlimited	Required for shop purchase functionality
OPPassessment related:
PRACTITIONERFORMAUTH	Session	Login authentication
ASP.NET_SessionId	Session	This cookie holds the current session id
SitewideMessage	Session	This cookie is set to 1 if a sitewide message is closed
BIGipServerLIVE-oppassessment-practitioner	Based on server timeout	This cookie is used by the load balancer to manage which server a user is active on
TESTTAKERFORMAUTH	Session	Login authentication
OPP.AssessmentWeb.PractitionerSite-PageLanguage	Persistent (1 month)	This cookie remembers the customer’s site language.  The cookie is only activated if the customer changes the language from the default
OPP.AssessmentWeb.PractitionerSite-PageTheme	Persistent	This cookie remembers the customer’s site theme.  The cookie is only activated if the customer creates and saves a bespoke theme
OPP.AssessmentWeb.Testtaker-PageLanguage	Persistent (1 month)	This cookie remembers the customer’s site language.  The cookie is only activated if the customer changes the language from the default
OPP.AssessmentWeb.Testtaker-PageTheme	Persistent	This cookie remembers the customer’s site theme.  The cookie is only activated if the customer creates and saves a bespoke theme

 

Functional cookies – these help us deliver functionality on themyersbriggs.com and oppassessment.com. Disabling this will prevent this functionality.

Analytical cookies – these are used to store analytics and track user interactions, which in part allow us and partner websites to personalise content to best suit your interests and needs.  Turning off these cookies will not reduce the amount of advertising you see on the web but may make it less relevant to you.

 

Cookie name	Duration	Cookie purpose
_bizo_bzid, _bizo_cksm, _bizo_np_stats	24 hours	Demographic data collection for Bizo (part of Linkedin tracking)
_mkto_trk	2 years	Marketing lead tracking with Marketo
wp44685	1 year	This beacon tracking cookie is used by Act-On for marketing lead tracking
SC_ANALYTICS_GLOBAL_COOKIE, SC_ANALYTICS_GLOBAL_COOKIE_modules_website, SC_ANALYTICS_GLOBAL_COOKIE _opp	10 years	General website usage tracking
_GA, _GID	2 years, 24 hours	Google Analytics, used to track and analyse user activity
_GA	Session	This cookie stores the client ID used by Google Analytics
_GAT	Session	This cookie does not store any user information, it is used to limit the number of requests that have to be made to doubleclick.net for Google Analytics

 

Both Functional and Analytical cookies allow us to recognise and count the number of visitors to our site and to see how visitors use the site, to enable us to improve how our site works. We may also collect statistical data about your computer, including where available, your IP address, operating system and browser type, for system administration and to report aggregate information. This statistical data relates to our site users’ browsing actions and patterns.

Third party cookies – We use first party cookies set by ourselves only. Our website however may include links to third party websites, plug-ins and applications. These websites, plug-ins and applications may use cookies over which we have no control. You may however restrict or block third party cookies through your browser settings and such blocking of cookies of third parties should not affect the functionality and use by you of our website. A key third party is Google Analytics.  The Google Analytics cookie is used to track visits throughout themyersbriggs.com website.  

 

Cookie name	Duration	Cookie purpose
_GA, _GID	2 years, 24 hours	Google Analytics, used to track and analyse user activity
_GA	Session	This cookie stores the client ID used by Google Analytics
_GAT	Session	This cookie does not store any user information, it is used to limit the number of requests that have to be made to doubleclick.net for Google Analytics
_GID	Session	This cookie is used for Google Analytics tracking between themyersbriggs.com and OPPassessment
Linkedin	Persistent	This cookie tracks clicks to themyersbriggs.com from LinkedIn to measure the performance of our ads. This cookie also enables us to send targeted ads on LinkedIn to people that have visited themyersbriggs.com
Facebook	Persistent	This cookie tracks clicks to themyersbriggs.com from Facebook to measure the performance of our ads. This cookie also enables us to send targeted ads on Facebook to people that have visited themyersbriggs.com.
_hjClosedSurveyInvites, _hjDonePolls, _hjMinimizedPolls, _hjShownFeedbackMessage, _hjidm, _hjRecordingLastActivity, _hjTL, DTest, _hjUserAttributesHash, _hjCachedUserAttributes, _hjLocalStorageTest, _hjIncludedInPageviewSample, _hjIncludedInSessionSample, _hjAbsoluteSessionInProgress ;	365 days, 365 days, 365 days, 365 days, 365 days, Session, Session, Session, Session, Under 100ms, 30 minutes, 30 minutes, 30 minutes	Hotjar cookies provide us with behavior analytics enabling us to understand the behavior of our website users and gather feedback. For more information on Hotjar cookies click here. To opt out of Hotjar's use of cookies click here.

 

Manage your Cookies Preferences

You can Manage your Cookie Preferences here. Those cookies that are necessary in order for us to enable your use our websites are identified as strictly necessary cookies.

 

Data Protection Officer
The Myers-Briggs Company Limited
Sandringham House, First Floor
Heritage Gate
East Point Business Centre
Sandy Lane West
Oxford, OX4 6LB
Tel: + 44 1865 404500
E: dpo@themyersbriggs.com
December 2020